For Bose’s Sound Is Power campaign, we set out to bring the promise of the Ultra Open Earbuds to life: immersive sound without losing touch with the world around you.

We took NBA star Anthony Edwards off the court and into a gravity-defying world where movement, music, and reality collide. Part performance, part product demonstration, the film turned a simple product benefit into a larger-than-life spectacle.

Hear It All. All The Time.