When a new brand in the smoking cessation category tells you they need a tagline and a concept that’ll get people to put down their Juuls and pay attention, you give ‘em something that stops them dead in their tracks: Blip: Die Another Way.
And When CVS tells you they won’t allow a tagline about death in their stores, you come up with another tag line that gets them off… your back: Blip Gets You Off.
