UNDER ARMOUR

THE HALO PROJECT

Labs test for speed. Strength. Endurance. The usual suspects.
But what about the unusual suspects?

To launch HALO, we took that question to its logical (and highly illogical) conclusion.

A top-secret research facility testing everything from the biomechanics of moving apartments to the thermal dynamics of a rave.

A new perspective on performance.
HALO. All Systems. Go.

CREATIVE DIRECTORTanner Tananbaum
ART DIRECTORCody Parks
PRODUCERSeana Bruff
DIRECTORDuncan Heger
DIRECTOR OF PHOTOGRAPHYGuillermo Garza
PRODUCTION COMPANYStadium
EDITORMatt Briones